AMA/IMS Convention '99
Byline
Eloy Marez
The model trade show season typically opens with California's International Modeler Show (IMS) in Pasadena, California the second weekend of the year. The 1999 show, now named AMA/IMS Convention '99, was another first — the Academy's entry into the hobby-trade-show business with its purchase of the 22-year-old West Coast tradition.
From a spectator's point of view, it was a successful show: good attendance, 138 exhibitors (some not seen in years), and a modeling-public turnout about 20% higher at the door compared with the past five years, based on records kept by the Pasadena Center box office.
"You can't argue success. I think it exceeded everyone's expectations," said AMA Programs Director Jay Mealy. In fact, opening up 30 booth spaces next year is already spoken for.
It's a large shopping plaza — a modelers' show focused on merchandise. However, education was a priority. Representation from the Air Line Pilots Association, NASA Dryden, and AMA education programs was present, with the goal of inspiring youngsters and teachers, Mealy said. "Model airplanes provide resources — they give a new way to teach," he said. "I heard lots of positive comments from both groups — exhibitors and consumers."
AMA President Dave Brown said it looks like the show is going to continue to grow. Executive Director Joyce Hager agreed: "I think the show was a success. Vendors seemed pleased, management ran the show well, and attendance was good."
Speaking as a spectator, I enjoy trade shows and was glad to see the change in ownership. I know the previous owners had been trying to sell the operation for some years. There's a tremendous amount of modeling activity in Southern California and the Southwest to support the International Modeler Show. I did not see significant differences this year, nor did I expect any. Changes will come after Jay Mealy and AMA staff evaluate results and the experience gained the first year.
Let's hope for a big blast for the millennium. Photos deal primarily with new items — many might have been seen before. Unfortunately, because the industry is highly advanced, 100% brand-new products don't come along often; some were just photogenic.
If you're anywhere within traveling distance, plan on being in Pasadena January 14–16 for AMA/IMS Convention 2000.
Acknowledgments and Credits
- Special thanks to Frank Tiano Enterprises and Airtronics for sponsorship of the static-model awards.
- Photos: Carl Maroney
- Graphic design: Carla Kunz
June 1999
Transcribed from original scans by AI. Minor OCR errors may remain.
